Uhhhh
I believe what's being said here is that it's not free at all.
Yeah, if you don't pre-order or pre-purchase the game it will most likely be a paid DLC. People who pre-order/pre-purchase get it with Rome II though.
Uhhhh x2
If the DLC wasn't "free with pre-order", the game would probably cost 49.99 as all other titles have before.
Maybe or maybe not. Bioshock Infinte and Defiance are both 59.99 on Steam too.
Sure, the price of the DLC could be added on or 59.99 could be the price the publisher/developer wanted.
Even if it is the added on price I don't really see what the big deal is. If someone doesn't agree with what Creative Assembly is doing they could easily just boycott them.