Opening a new product and tampering it is called fraud. not to mention it violates numerous trade rules.
Edit: I wouldn't be surprised if there's a class action suit because of this.
[Edited by bryanskrantz, 8/25/2011 6:32:19 AM]
Edit 2: to add further insult to injury, arstechnica.com/gaming/news/2011/08/gamestop-responds-to-deus-ex-controversy-removes-game-from-shelves.ars
[Edited by bryanskrantz, 8/25/2011 7:53:50 AM]
That says how they're recalling the games and stopped selling them until they get a coupon free version, but funny enough I bought mine from Gamestop online and it /does/ have the Onlive coupon in there.
Because Gamespot sells a whole lot of games.
Also, I saw a comment on the link about the story and apparently someone tried to trade in the Sims 3, the newer one, for the Sims 2, which is obviously much older. They were trying to get the person trading it in to pay money too? I just don't get it. Once you can fully trade Steam games, life will be awesome.