He's running a campaign to Keep everything nice or KEN basically just to get people to stop being idiots.
That probably won't even make the slightest change. You'd have to explain what the tag means to everyone, and your average guy probably wouldn't even care.
maybe its because multi-player games r a good way too work off the excess energy or to give vent to one's frustration for lack of control out here in the real world. but yes..no need to get abusive.
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