Problem here Neo this system is different, and has tied to hardware in your PC/Laptop.
You can easily phone up and say I just changed my motherboard.... they can easily turn around and say NO. At least with a key (People have been saying they are no unique keys but keys that are shared among everyone... which is kinda stupid if that was true. But also means that the new system is all about hardware IDs.) you have some sort of proof.
So what if you get a new motherboard, GPU and CPU? You think MS is going to believe you when you don't have a key to show for it? Because after all I guarantee you people will grab the ISO install from fresh, leave the key field blank and call up saying they got new hardware installed and need to be activated, but yet never had a legitimate windows 7 or 8 so they are not entitled.
Perhaps this is MS's strategy all along, hope people get hardware changes to the point they are told no about activating their windows 10 and force them to pay for it.
Lets hope not eh.
[Edited by DABhand, 8/6/2015 1:46:00 AM]
Just to be clear in what passes for my crazy mind. My SSD finally gave up the ghost today. I had installed the free upgrade to Windows 10 two days ago. I not only downloaded but burned the Windows 10 ISO that matched my upgrade, and I found my Windows 10 key. Using these Items, I should be able to do a fresh install when my new SSD gets here on Saturday? With the proviso that I may have to call them to activate it.
From the FAQ, Microsoft provides a tool that downloads an ISO of Windows 10. You will need to provide your Windows 7, 8, 8.1, 10 (if you bought 10 brand new digitally) key into that program before it will start downloading it. After that's done, you should be able to load up that ISO and begin installing.
[Edited by Neo7, 8/12/2015 8:49:02 PM]