I already heard about this. I'm quite excited because my love for ketchup is up there with my love for Dr Pepper. The little packets now drive me insane because of how much ketchup stays stuck in the packet.
:O 100 million...i would have designed them somethign twice as good for half only half that! pfft thats buisness for ya
You can't surpass this level of design. It is magnificent. You also have to take into account that a lot of the money goes into testing and producing the product.