I have to agree with you. The whole storyline is quite rubbish, and that weird spooky half-filmed half-animated thing just doesnt help it. And to think they actually filmed this in Hollywood. In Hollywood!!!
The storyline just doesnt do justice to this whole game. Sure, the races and canyons are spectacular, but what you're doing it for is just plain retarded. They HAVE to improve on this. I swear if the next NFS is anything like this one in terms of the storyline, i will disband myself from the NFS series. It's that bad.
Pure NFS games are all about racing. Just pure, savage speed. Thats why NFS Hot Pursuit 2 was one of the best racing games ever. It captured the whole essence of the NFS series. Its completely gone now.