The flash-games company, "Zynga", probably most well known for it's vast majority of games on Facebook has been shown to have half the profits of Activision.
Activison's primary source of income now has been through DLC for it's games, claiming that in the last three months alone, they have made over 400 million US dollars through the sale of Downloadable content for games.
But when one company makes little flash games for social networking sites, and the other makes big budget CGI games for the games market, what sort of comparison is it for Activision to liken their profits to Zynga, when more people may be interested in what their profits are compared to other big games companies in their own league?
Quote - James Batchelor of develop-online.net
Publishing giant Activision Blizzard claims that its digital operations far outstrip those of social games phenomenon Zynga.
During a conference call following the publisher's Q2 financial results, executives told investors that the FarmVille firm posed no threat to Activision's business.
"Last year, our digital business alone generated about double the revenues and operating income than Zynga did," said the publisher's chief financial officer Thomas Tippl.
In a presentation of Activision's financial results, the publisher reports digital revenues of $851m for the six months ended June 30th. This marks a 42 per cent increase since the $600m taken during the same period in 2009.
The publisher said digital goods made $400 million in three months this year. The Call of Duty map packs have been major contributors to this growth.
[Edited by moderator Neo7, 8/5/2011 11:52:19 AM]