Cinema and television are indeed the media of negligence and employing them in a religious world is carrying water in the sieve. Any attempt to “religionize” the media or turn religion to media, is fruitless, useless, and abortive.
Neil Postman in his book, Amusing Ourselves to Death, talks about this subject in one of the chapters.
Yet here you are discussing religion on a device many more use for porn than television.
Television is merely a tool. What else it's used for is of no consequence.
Imagine someone who has no religion, and spends all of their time watching TV to entertain themselves, and they become depressed with the world, no one to turn for to find answers to burning questions about humanity, no one to give them some reason for the madness they perceive... just when it looks like there's no point to going on, an advert appears, a kindly person telling them they can seek the answers together through the Bible or some other religious means, and inviting them to their place of worship. Wouldn't that be good?.
If the people wont go to the church/temple etc, bring the church/temple etc to them.
Seems to make a lot of sense to me.