Protip: Throwing more money at the same number of developers does not magically make them work faster nor does it magically make a task any more feasible. I'm not sure how you came to that conclusion but there's some reality for you.
What is "social gaming"? Is this to mean playing online with friends (if so, World of Warcraft takes the cake on everything and that's a successful game).
Or do you mean the low quality style of games in the app stores (Angry Birds, Flappy Bird, etc)? That's nothing new. If anything that's the next generation of those Tiger Electronic handheld games that are outright terrible but everyone had some form of it.