Sony has been a little annoying to me as of late as I've been dealing with them trying to get my PS3 serviced and I ended up giving in and paying the $150 for an exchange. The drive decided to stop working and since it's front loading I just can't buy a bluray drive and adapt it and slide it in like I could for a PS2 whose drive failed.
It's what Apple does. They create massive hype and their fanbois who write blogs, moderate industry forums, and are highly placed editors and whatnot in the media squash any negative stories about them.
Even respectable industry publications like PC Magazine are in Apple's fanboi pocket.
We'll have flying cars and robot servants. We'll have twitter pages as well as blogs. Trainers will be activated by THOUGHT! You won't be allowed to smoke while on the internet because of the risk of transmitted second hand smoke. Discussion boards will be graphical and 42's avatar will be a dinosaur. Micheal Jackson, Elvis and Andy Kaufmann will return from their self-imposed exiles, admit they faked their deaths and become a crime-fighting triumvirate.